Published in Communication Processes: Alternative Channels and Strategies for Development Support, International Development Research Centre (IDRC), 1991. Available at: https://idl-bnc-idrc.dspacedirect.org/bitstream/handle/10625/10547/IDL-10547.pdf?sequence=1&isAllowed=y
Published in the Proceedings of the Third International Conference on Oral Rehydration Therapy, Washington, DC, December 14-16, 1988. http://pdf.usaid.gov/pdf_docs/PNABE127.pdf
I’m posting this article in my blog for three reasons: first, many parts of the article are based on personal communication with me. Second, most of the campaign materials reviewed have been conceived and produced by myself. Third, it’s indeed a comprehensive review from an anthropological perspective which is interesting for sociologist like me. On... Continue Reading →
Development for All is Possible - Guidelines for the Use of Social Communication and Marketing in Health
IDRC-Health, The soap Opera Version
The use of television series in health education by Farag Elkamel Abstract This paper reviews evidence of the impact which television generally, and drama series in particular, can have on health beliefs, attitudes and behaviours. It describes how a television series, The Family House, was planned in Egypt to disseminate key health messages in an... Continue Reading →
Communication Strategy of the ORT Project in Egypt
Can Mass Media Prevent AIDS?