Television Advertising for National Development

Published in Communication Processes: Alternative Channels and Strategies for Development Support, International Development Research Centre (IDRC), 1991. Available at: https://idl-bnc-idrc.dspacedirect.org/bitstream/handle/10625/10547/IDL-10547.pdf?sequence=1&isAllowed=y

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The Use of Television Series in Health Education

The use of television series in health education by Farag Elkamel Abstract This paper reviews evidence of the impact which television generally, and drama series in particular, can have on health beliefs, attitudes and behaviours. It describes how a television series, The Family House, was planned in Egypt to disseminate key health messages in an... Continue Reading →

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