Reversing the Knowledge Gap-Teaching Egyptian Mothers about Oral Rehydration
Thirst for Information
Highlights of Mothers' KAP Survey on Basic Child Survival Communication Issues
https://apps.nlm.nih.gov/againsttheodds/guest_column/2008/11/dr-farag-elkamel.html Dr. Farag Elkamel is dean of the school of communication at Ahram Canadian University, Egypt. He specializes in the use of the mass media to promote health messages. In 1983, he launched a television campaign to promote Oral Rehydration Therapy, a treatment for dehydration. The campaign is considered one of the most successful... Continue Reading →
هذا المقال نشر فى كتاب: الدين والديمقراطية فى أوروبا والعالم العربي والذى يمثل أعمال المؤتمر الدولي الذي عقد بنفس الاسم فى الجَامعة اللبنانية الأميركية فى لبنان بتاريخ 29-30 نوفمبر 2012. المقال قدم فى المؤتمر باللغة الانجليزية وتمت الترجة للغة العربية من قبل القائمين على نشر أعمال المؤتمر.
Egyptian President Hosni Mubarak stepped down after 18 days of massive protests against his autocratic 30-year reign and handed over power to the military, on Friday, 11 February 2011. Vice-President Omar Suleiman said on state TV that the high command of the armed forces had taken over. What followed is discussed in this paper which was presented at the International Conference on “Religion and Democracy in Europe and the Arab World”, Lebanon, 29-30 November 2012.
Can also be accessed at: http://www.popline.org/node/416077
Published in Communication Processes: Alternative Channels and Strategies for Development Support, International Development Research Centre (IDRC), 1991. Available at: https://idl-bnc-idrc.dspacedirect.org/bitstream/handle/10625/10547/IDL-10547.pdf?sequence=1&isAllowed=y
Published in the Proceedings of the Third International Conference on Oral Rehydration Therapy, Washington, DC, December 14-16, 1988. http://pdf.usaid.gov/pdf_docs/PNABE127.pdf
I’m posting this article in my blog for three reasons: first, many parts of the article are based on personal communication with me. Second, most of the campaign materials reviewed have been conceived and produced by myself. Third, it’s indeed a comprehensive review from an anthropological perspective which is interesting for sociologist like me. On... Continue Reading →
Development for All is Possible - Guidelines for the Use of Social Communication and Marketing in Health
IDRC-Health, The soap Opera Version
The use of television series in health education by Farag Elkamel Abstract This paper reviews evidence of the impact which television generally, and drama series in particular, can have on health beliefs, attitudes and behaviours. It describes how a television series, The Family House, was planned in Egypt to disseminate key health messages in an... Continue Reading →
Communication Strategy of the ORT Project in Egypt
Can Mass Media Prevent AIDS?
Soap Operas May be Good for Health
Hepatitis C Knowledge, Attitudes, and Practices in Egypt
المعرفة والاتجاهات والسلوك نحو التهاب الكبد سى فى مصر
Farag Elkamel is a YouTube channel dedicated to featuring media campaigns that have been planned, written, directed and produced by Dr. Farag Elkamel. Numerous evaluation studies indicate that these campaigns have been instrumental in saving a million lives. (All videos have English subtitles.) هذه القناة https://www.youtube.com/faragelkamel مخصصة لعرض الحملات الإعلامية التى قام د. فرج الكامل بتخطيطها... Continue Reading →
Characteristics and Utility of USAID Participant Training Programs for Egyptians